Pricing the property correctly so that it will attract vigorous offers is the single most important, and difficult, aspect of effective marketing; mispricing can mean lost opportunity, and lost dollars. We know the Ottawa market, and we place a priority on getting it right!

Highlighting a property's features to their fullest and attracting a Buyer's attention to any one specific property is more art than science. We labour over our wordsmithing and ad copy to capture the very best in a property. We firmly believe that interior photography and dynamic videography can showcase a property to maximum advantage, and we reflect this belief in our marketing. 

Knowing what sells a home is the centrepiece of the marketing. We have a keen eye for detail and design. As a result, we typically do the "staging" hands-on with you. Our goal is always to make the process manageable and easy for our clients.

While the real estate market might appear stable and orderly on the surface, it is the subject of sudden and often imperceptible change. Keeping our finger on the pulse of the market is what we do daily. Market timing is important to us. We closely counsel clients on how to best position a property at the right time for the best sale, while taking account of constraints in our client’s agenda.

Getting top dollar for our clients is our priority objective. Through hundreds of transactions, we have developed approaches that work. We immerse our clients fully in the negotiation process ensuring that they they are informed on the dynamics and options, and confident in their decision making.

Throughout the entire listing and sale process, your contact will exclusively be with us. Continuing and timely professional advice makes, we believe, a difference in the quality of the sale and your experience of the sales process.

Our clients never become past clients. Rather, they are encouraged to consult us when they need contractors and specialists, or to discuss design and renovation plans, or just to get market and home valuation updates. We are honoured that they so many of them do so.